I doubt very much that I am suggesting anything new here. But there are two areas that I fee Apple is a bit out of touch with the market:
iPhone Keyboard is a required offering.
I Believe the iPhone is one feature away from dominating the Enterprise AND the consumer space for smartphones/micro PCs. Steve needs to back down on his touch only mantra and design a real keyboard that slides out underneath the entire phone (a la Sony Xperia or these concepts). Apple has created a new market and ecosystem for these usable small computers that people can lean on for most of their personal personal computing. Whats missing is a real keyboard.
Witness the thousands of teens glued to their QWERTY text messaging hardware or Blackberries. Teens are the sweet spot for Apple’s consumer strategy. In the enterprise, to satisfy the needs of the QWERTY addicted and really impress the large enterprises about the fact the iPhone is a true portable productivity tool, they need to build something that actually works the without any education. Ironically, I think the iPhone keypad is one of the only things Apple has designed in a few years that requires a lot of knowledge to use properly. Now I love my iphone, but I definitely catch myself doing less mobile mail on it due to the cludgyness of the keyboard for my hands. I prefer SMS because it allows me to be less formal and I dont have to type as much. I belive this is a lost opportunity for Apple and they need to listen to users on this one.
We need an Apple NetBook (NetMac?) yesterday…
The Hackintosh meme has left the station and its only going to get more momentum. I and many others will likely buy a sub $400 netbook and install OSX in the coming 6 months. Personally, I need a commuting machine and the Air is overpriced for what I need. I want somethign small to throw into a bag that I can pound out mail on the train. I also would likely use this machine for travel and weekends, rather than bringing my larger desktop laptop. Since the MobileMe sync services are working so well, it really doesn’t matter what machine I am on…everything on every machine should theoretically sync. Its working for me today on the multiple machines I use. Apple is a design company, and they design great hardware. The netbook is an opportunity to do something that is uniquely Apple and a lower cost. I believe, like the iPhone/iPod, the Apple experience on a netbook will create a great channel to recruit new converts. That and I don’t want to write a check to Dell…
What do you think…are they getting these things ready or are they going to ignore the market and push everything into the new multi-touch technology (including a netbook)??