Question: Why is the US Olympic team wearing Roots?

US Winter Olympic Team

Not to be jingoistic here, but why was the US Olympic team wearing/sponsored by gear from a Canadian apparel company (Roots)? Its not that we think that the berets are a little random. It just seems very odd when we have a great international brand like Nike. Does anyone know why this is? Does anyone know why they were also the sponsor at Salt Lake? Does this bother anyone else? What gives?

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One response to “Question: Why is the US Olympic team wearing Roots?

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